Businesses large and small have always relied on advertising to build their customer base, and modern technology makes it easier and more affordable than ever to advertise your services and products. While taking advantage of social media is a necessary and helpful marketing strategy, the multitudes of social media platforms and constant need to manage them means that advertising online has become a huge time commitment. As a business owner, spending all your time on Facebook and Snapchat...
Good content marketing for business means ensuring that you offer valuable content that is optimized to appear in search engine results. After all, this is the best way to draw potential customers to your website, blog, and other social media pages. When you offer relevant, valuable content, the potential increase in sales revenue for your organization is tremendous. Moreover, SEO content optimized with proper keyword usage is an affordable way to market your business. Some may even say that...
When you're on a small or one-person marketing team, managing your marketing workload can feel overwhelming. It's even tougher when you have limited support and help to take on the Herculean efforts required to stay competitive. Despite being a small team, you still need to juggle numerous tasks, from creating new content to researching your competitors.
Everyone's heard of PPC. Still, you may not be exactly clear on how it all works. And you definitely don't feel knowledgeable enough to decide whether it's right for your company. You're not the only one with a fuzzy understanding of PPC — but your boss doesn't have to know that. Here are four ways to recognize if PPC will help your bottom line.
In this post we introduce some of the fundamental techniques you can use to begin “filling the funnel” — by attracting more of the right visitors to your website and converting them into new potential leads.
In our increasingly digital world, there are countless communication and marketing tools and opportunities available to us at the click of a mouse. However, it can be difficult to sift through all the digital tools out there, and without extensive experience, it’s even more difficult to know where to start.
Marketing is an essential component of just about any business, and digital marketing has revolutionized the way many companies operate. In fact, online marketing has evolved at such a fast pace that it can be difficult to know for sure which tools are the best and most effective options for your company.
Many small businesses still do not have a grasp on how to leverage social in an effective way that drives measurable return.
Creating a social media presence just for the sake of “being social” has never been enough to drive goals like increasing awareness — much less increase leads, sales, and long-term loyalty.