When it comes to content marketing, one of the best ways to draw in potential customers is through relevant, educational and useful content that solves their problems and offers a solution. Not only does this increase the potential for leads finding your website, but also for potential sales revenue. Here are the four ways your content can start generating more leads:
So, you've been asked to take the company’s blog up a notch by increasing your content creation cadence. In essence, your boss wants more content and more frequent posts. Naturally, this fits with an inbound marketing ideology — creating relevant and useful content to share with your target audience in order to gain more qualified leads.
But quality blog posts take time, and as a small or one-person marketing team, it’s easy to feel like that’s time you don’t have.
It's an age-old question: Why isn't my content achieving more revenue-building conversions? There's no doubt you spend a good deal of time researching, creating, and fine-tuning your content. Your traffic is up because you’re posting quality, relevant content — but that's simply not enough. To cut through the noise of competition, your content needs to turn passive readers into paying customers. The tricky part is knowing how. Below, we'll explore a few things you can do to avoid marketing...
Blogger's Block. It happens to all of us. One month we've got hundreds of topics to write about and struggling to get them all written. The next month we're struggling to come up with new ideas and keep the pipeline full. Here's three quick tips to help you get the creative juices flowing again.
Businesses large and small have always relied on advertising to build their customer base, and modern technology makes it easier and more affordable than ever to advertise your services and products. While taking advantage of social media is a necessary and helpful marketing strategy, the multitudes of social media platforms and constant need to manage them means that advertising online has become a huge time commitment. As a business owner, spending all your time on Facebook and Snapchat...
Good content marketing for business means ensuring that you offer valuable content that is optimized to appear in search engine results. After all, this is the best way to draw potential customers to your website, blog, and other social media pages. When you offer relevant, valuable content, the potential increase in sales revenue for your organization is tremendous. Moreover, SEO content optimized with proper keyword usage is an affordable way to market your business. Some may even say that...
When you're on a small or one-person marketing team, managing your marketing workload can feel overwhelming. It's even tougher when you have limited support and help to take on the Herculean efforts required to stay competitive. Despite being a small team, you still need to juggle numerous tasks, from creating new content to researching your competitors.
Everyone's heard of PPC. Still, you may not be exactly clear on how it all works. And you definitely don't feel knowledgeable enough to decide whether it's right for your company. You're not the only one with a fuzzy understanding of PPC — but your boss doesn't have to know that. Here are four ways to recognize if PPC will help your bottom line.
In this post we introduce some of the fundamental techniques you can use to begin “filling the funnel” — by attracting more of the right visitors to your website and converting them into new potential leads.
In our increasingly digital world, there are countless communication and marketing tools and opportunities available to us at the click of a mouse. However, it can be difficult to sift through all the digital tools out there, and without extensive experience, it’s even more difficult to know where to start.